The Sell - Fredrik Eklund & Bruce Littlefield

The Sell

By Fredrik Eklund & Bruce Littlefield

  • Release Date: 2015-04-14
  • Genre: Self-Improvement
Score: 4.5
From 123 Ratings


The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do.

Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.

Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. 

Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.



  • Loved it, loved it, loved it!

    By Bealevi
    Thank you Fredrik for your sharing And inspiration ! Thank you for being in our lives as well! Hope to meet you in my real life, some day!
  • Great points

    By Dgman115875485
    Great tips and points in this book. The tone is a little annoying at times but that is just Frederik being Frederik which you can't hate on. Overall good read, but will never be the sales book.
  • Let’s sell somthing!!

    By JazzyJoe_
    Great read. The selling tequniqes that Fredrik hits on are very precise and written in a simple manner. I feel that in a situation where I was making a sale, I would easily be able to think right back to a chapter and break out a tequniqe that would benifit me. Definitely recommend!
  • Exceptional Read

    By jgray5
    Couldn't put it down!! Very motivating
  • Motivated by this book!

    By Fujirunakombi
    Loved this book, very inspiring and motivating for every person in sales, especially real estate!
  • Weeeeeee!!

    By Sonya Aquino
    This is one of the cleverest, entertaining and awe inspiring books let alone, sales books I've read in a while. I LOVE it and will likely read over soon.

    By GENA💫
    I enjoyed reading this. Completely fell in love with Frederick!
  • Great read

    By elenanelena
    Inspiring book especially if you are in real estate.
  • The Sell

    By panizzami
    Loved this book! Inspiring, funny, real and enjoyable to read;) weeee!
  • Mid-thigh kick

    By The literate
    I gave four-stars because it was not a bad book. I found many of the chapters lengthy and repetitive, but their points and main ideas in alignment with one another. The main idea of the book is to focus on yourself. . Not what you're selling. If you're looking for a self-motivating, success story or work in real-estate; this book is for you. If you are not one of these people, you'll still take some things away from reading this but all of the material may not be relevant.. As with anything you read. High Kick!