UnSelling: Sell Less ... To Win More - Peter Bourke

UnSelling: Sell Less ... To Win More

By Peter Bourke

  • Release Date: 2011-04-06
  • Genre: Business & Personal Finance
Score: 4
From 63 Ratings


The more you sell, the less the client trusts you to tell them the truth. The more you sell, the less inclined the client is to listen. In reality, the more you sell, the less you win. This book on UnSelling is designed to shift the buyer-seller relationship from subservient to collaborative.

This eBook will outline an approach to control and win the most complex deals that includes:

- Qualifying new clients that requires no “selling” – period!

- Understanding how to create a collaborative relationship with the prospect so that your sales teams can understand the truth from the client – not what they want you to believe

- Contrasting the difference between traditional selling and this unique approach to UnSelling
- And understanding what to say and how to say it

Your sales people and leaders will never “sell” the same way again – and will win more as a result.


  • Good

    By Gilby19
    Makes some valid point
  • Download it

    By B478
    Being in sales for almost 15 years I stand behind these tactics. Tried and proven, thank you for an out side approach
  • Stellar

    By NickSaysBuyBuyBuy
    A sales approach that is solidly founded in serving your clients and establishing credibility.