Smart Cloud Computing Takes Risk out of Viral Marketing Campaigns (Enhanced Version) - Jeff Vance

Smart Cloud Computing Takes Risk out of Viral Marketing Campaigns (Enhanced Version)

By Jeff Vance

  • Release Date: 2011-02-10
  • Genre: Computers
Score: 3.5
3.5
From 35 Ratings

Description

When successful advertising campaigns go viral, even cloud-based applications struggle to accommodate demand spikes and traffic bursts. This is a story about how global advertising agency AKQA turned to Joyent and its Smart Computing technology to design campaigns for “Facebook scale.”