One of the most innovative retailers in history Costco changed the way America and much of the world shops. The author was hired as an entry level employee and became one of Costco’s more innovative managers for 10 years. Then he left the company to start his own enterprise and returned with that experience a decade later.
The death of Costco tells the story of the transitional leaps over that time frame the changes, positive and otherwise that have altered the corporate culture. Then then extrapolates to the future and asked the question will Costco go the way of other powerhouse retailers like Montgomery Ward, Kmart and JCPenney or will they respond to the times and survive?